Open for Business

2016 has been an interesting year so far

After receiving notice of my layoff from my employer of almost 15 years last October, I was finally unleashed from having to work for someone else. I’ve already experienced a layoff on two previous occasions, so it didn’t come as a shock. The work had become tedious, unchallenging and boring anyway, but there was always the benefit of a guaranteed paycheque. What I didn’t expect to find was that the job really dulled my creativity, and kept me back from doing what I’ve always wanted to do.

So I signed on for unemployment, knowing full well that I wasn’t going to get any money (and didn’t), but the process put me on towards getting help for setting up my photography business, through the New Enterprise Allowance program. Going through the NEA started me down the road of getting my ducks in a row, making a business plan, taking classes at Business Gateway (available throughout Scotland for free), and understanding what I was up against. When I did start up, the program pays a small weekly stipend to help with the initial costs of business.

I intentionally attended Business Gateway classes in Selkirk in the Scottish Borders as I really wanted to make an effort to work outside Edinburgh. The Borders are quite unique for being so isolated and rural, making me realise how my marketing efforts would have to be primarily offline – most of the area has poor Internet and mobile-Internet connectivity. It also doesn’t have a decent newspaper either, so most news passes through word-of-mouth or annoying Facebook groups (which often dissolve into written gossip). Networking with others discovered how Facebook was seldom responsible for any work, regardless of where people originated from in the area. The other surprising fact was networking with numerous people who work in the area, who said that they seldom got any work from anyone in this part of the Borders.

So at the end of the previous tax year, my business started crawling into first gear. I made a few small sales while ticking over the tax year, helping me net a nice tax rebate that went towards the new DSLR that I had my eye on. I’ve spent some of the money from the NEA program to help convert my garage into a studio of sorts. And now I’ve started working with others to take on work across Scotland.

Now I’m slowly gathering props for food photography and experimenting with styling food and shooting tethered. Food photography has two extremes – one done by a mobile phone in a restaurant (blogging) and the other takes hours to carefully compose an image and then shoot food before it ‘expires’! Who knew food photography could be so challenging! I don’t know of may others in the region who take food photography so seriously, because it really isn’t something you can do without the right tools. Yesterday I made this little beauty:

DRWPhoto.com-20281

I’m sure to the casual viewer, it’s nothing more than a table with a cloth, bowl and eggs. What’s not shown is the work to get the table (a very rustic pallet that was carefully dismantled, then re-assembled as a table), the eggs (from two different sources), the table cloth was cut and made from a larger sheet of cloth and of course the bowl was picked up at IKEA. The colour of the eggs is actually accurate – one of them really does look like a golden egg! All in all, probably 4 hours work, not including the travel time to pick up the pieces.

The last thing I recently acquired was photographic business insurance. Something that I’ve put off for as long as I could, but realise that it is an essential component of every legitimate business. So I now have coverage for Professional Indemnity and Public Liability just in case something goes wrong in a big way. Remember, we’re all human, and at some point even professionals make mistakes. I’ve heard the horror stories of trips and falls that could cost someone more than their business – important if you’re a sole trader without the benefit of a limited company structure. If you’re on the look out for a photographer to work with you, make sure they’re insured just in case. To be honest, insurance is probably the most legitimate difference between an amateur and a professional in the UK (since there is no defining criteria).

While I don’t yet have a diary full of work ahead, the future looks bright, and work is fun. I look forward to working with you in the future.

Best regards,

Dean

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s